New Portfolio Additions for Fall 2007
October 09, 2007 ( 2 )
Sony HD / Crutchfield
This was my first design for Crutchfield, who was recently ranked #1 Online Electronics Retailer by Consumer Reports this year. Their design team is large and capable, but they came to us earlier in the year on a tight deadline to seek help with online promotion of the Sony HD line. For someone in a technology career, I’m pretty willfully ignorant of gadgets and high-end electronics so I had to do a bit of research on what the high-def and home-theater experience entailed. The were happy with the final product, so this summer they asked for another design…Sony HDNA / Crutchfield
Again, the concepts here required some research - xvColor, Blu-Ray disc technology and so on. Sony had made an intial effort but wanted something flashier. The DNA strands, logo and images came directly from Sony’s marketing team, so my main job was to put them all together in a showcase format that illustrated the relationships between their HDNA products. It’s always difficult to know whether existing print materials are going to hamper the online design or complement it. Thankfully Crutchfield felt like the end result took the print campaign a few steps further.King George County, Virginia
This project is not due to launch for another few weeks, but the designs were recently approved by King George’s Board of Supervisors, a body of six men in suits who listened patiently while we stood at a podium and pitched the designs to them in a Supervisors meeting this week. That is singularly the most intimidating scenario I’ve ever found myself in as a web designer, especially one who is visiting from out of town and stuttering his design recommendations into a microphone. Of three designs, we convincingly pitched the one we liked best, and in a mercifully brief decision, the board concurred. The design will now be built out and powered by Joomla! content management system. Virginia Film Festival
We have an advertising deal with the Virginia Film Festival that requires a new design theme each year, often based on existing print materials. This year we’ve also implemented Wordpress to facilitate blogging and allow for simple text edits, but also because WP’s theme system was a natural choice for a project that changes appearance annually. We get free movie tickets as part of our deal and this year I’d like to take them up on it so I can catch Alan Berliner’s The Family Album.Popularity: 1% [?]
Nice work on the Sony HD/Crutchfield site… looks great!
:)
The VA Film site looks good this year as well — glad to hear they’re powered by Wordpress© now
Very interesting if not beyond informative blog. Good stuff. Funny thing is when I saw this page and the Sony work I cringed. I worked on that campaign as a freelance flash designer/developer and lets just say all did not go as planned. One thing I despise more than bad design is poor project management, because guess who gets to stay up late sorting it all :-)