Scitent

Fall 2012

A redesign project I did as an in-house consultant working closely with the Scitent marketing team. Goals met: improved architecture, conversion and a design that appealed better to corporate and university clients.

Pro Theme Design

Fall 2012

Sneak Preview: A design and build to enhance my own flagship WordPress theme store. Product layout and messaging was improved, resulting in better traffic and exposure.

Readability

Winter 2011

A year-long effort working as in-house creative director for the Readability startup, owned by Arc90. I made decisions on user experience, branding and front-end development from the ground up.

McGraw Hill

Spring 2010

Created the branding and user experience for this iPhone app geared toward college students.

Arc90

Fall 2009

A redesign for the corporate site of this New York-based web shop. Eventually joined as a full-time employee.

Fish Guide

Summer 2009

A design and branding project developed in partnership with Willow Tree Apps.

How to Pray

Summer 2009

An iPhone app for Christian audiences to build and share custom prayers. Managed design and user experience and partnered with Willow Tree again for development.

Perfect Flavor

Spring 2009

Design project for an up and coming local Virginia business using e-commerce to sell organic foods.

Sony HD / HDNA

Spring 2008

A collaboration with Crutchfield to art-direct their Sony HD / HDNA online campaign.